Liesta is an insurance and financial company focused on
building relationships based on trust. By supporting clients through various life situations from
joyful moments to challenging times the company has earned a reputation as a reliable partner
ready to help at any moment. Over the years, Liesta has continued to grow alongside its clients,
adapting to changing needs and market conditions.
Scope of work:
The main goal of this project was to create a new visual identity system and provide complete
graphic support for the brand. The work included designing a new logo, developing branded materials
and social media assets, and finishing with outdoor advertising elements.
