When the beauty industry became predictable, Alloy entered the market with a new vision. Founded by a team of experienced scientists and skincare enthusiasts, the company quickly gained recognition thanks to its innovative products and unique approach to skincare. Alloy’s story began with a single product — its iconic serum. Inspired by nature and supported by the latest scientific advancements, Alloy’s serum formulas were both pioneering and highly effective, delivering visible improvements in skin condition and overall appearance.
Scope of work:
The design process began with the creation of the logo and the core elements of the visual identity. Without a doubt, the biggest challenge was developing the product graphics and their key visual, which were handled at a later stage of the project. The final step involved creating a set of marketing materials required to effectively promote the company’s products.
